Pattaya in 9 Quick Facts
- 51 million social-media identities nationwide (≈ 71 % of Thailand’s population) — content and word-of-mouth travel fast.Pattaya, Thailand Where 25 million guests and 60 thousand year-round regulars meet your brand
- 24.8 million tourist arrivals — roughly 75 000 new faces every single day.
- 18 % year-on-year growth — momentum you can ride, not chase.
- ≈ $167 average daily spend and a 9-day stay — plenty of upsell runway.
- 50–60 k resident expats — an English-speaking market that never leaves town.
- 80–85 % hotel occupancy in high season — built-in audiences under one roof.
- 88 % internet use & 95 % 5G coverage — mobile campaigns reach buyers in real time.
- Top visitor origins: China, Malaysia, India, Russia, South Korea — multilingual creatives are table stakes.
- 5 000+ new condos launching this year — fresh residents need goods and services.